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What Search Marketing Is Not

I often get asked what search marketing is and what a search marketer does. Curiously, when I answer this question I typically start with what search marketing is not in order to get to what it is. If...

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Are your Custom PPC Landing Pages a Waste of Time?

When launching a PPC program, do you build out custom landing pages for your paid search campaigns? It seems to make sense, right? Just build a landing page and stick a response form on it, just as...

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The Most Popular SEM Booty Posts of 2012

It’s always interesting to look back at what content appeals most to your audience. You can use this information to create more deep content around popular topics and re-apply the SEO approach and...

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A $100k Bet and the Million Dollar Question: Key Takeaways from...

Jeff Ma presenting at the 2013 INFLECTIONPoint conference The seventh annual Covario INFLECTIONPoint client conference took place this month. The theme of the conference was focused very much on how...

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Learn how to use SEO, PPC and Social Media together, at AMA Portland Event

Search and social work better together. Learn some sneaky tips and tricks at the next AMA Digital Marketing Event at The Living Room Theater, in Portland on Wednesday 24th April. I’ll be speaking more...

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5 ways that search and social work better together

It was an honor to speak at the American Marketing Association (AMA) event last week, on the topic of digital marketing and how search marketing and social media marketing can be used together to...

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May Roundup: Social Media Advertising and Vendor Management

2013 has been whizzing by and somehow we are almost half way through the year. Here are a couple of highlights from a very busy May, as well as some extra thoughts on how paid social and organic...

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5 Mind-Blowing Takeaways from the Covario-Google Executive Summit

Covario’s Executive Summit took place this month at Google’s Mountain View campus. Other than feeling like a kid in a candy store (I seriously just wanted to stay there, and be like Milton from Office...

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How much do your PPC campaigns really contribute towards business?

Attribution continues to be a hot topic when it comes to PPC. It is common for companies to base PPC performance upon the buyer’s last click prior to a conversion or sale. This is called, “last click...

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5 Useful Tips for PPC Newbies

Several years ago, search marketing and social media was relatively new and somewhat experimental. Back then, we were still trying to get our heads around 25/35/35 character limits on ads and how to...

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SEM Booty: Best of 2013

For those who know me, you will know how much I LOVE data. Even more so the lessons you can learn, how to take action, and what to do better the next time. This is why I love seeing the annual blog...

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Top 5 Takeaways from SMX Advanced

It’s been a crazy four years since I attended my first SMX Advanced, in Seattle. While some things remain constant, so much has evolved in the land of SEO, SEM, social media, attribution, and mobile....

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